7 Effective Tips to Build Personal Branding for Career Elevation

Personal branding plays a crucial role in building and advancing your career and takeing you places you desire to reach. Although most people think branding yourself is only useful if you’re a vlogger, blogger, or social media influencer, self-branding isn’t limited to those industries but covers a broader spectrum than you can imagine.

This guide explains what personal branding is and explores the areas where building a personal brand can be useful and help you succeed in life.

Part 1. What Is Personal Branding?

Personal branding is similar to a company’s brand name, where people identify its products or services by its logo, color theme, name, or the introduction music (background music).

While the sole purpose of a company branding is to promote its name and the services/products it offers, building a personal brand focuses on an individual (you) and your area of expertise, interests, and career journey.

Building a personal brand not only lets you stand out among the crowd but also helps you crack interviews and negotiate remuneration (if you are still interested in doing that 9-to-5 job after you start earning a handsome amount and becoming popular). For instance, you can tell your interviewer to check your social media presence and achievements to understand your skills before deciding on the salary package.

So, how do you do self-branding?

Continue reading to learn the 7 effective tips for building a personal brand.

Part 2. 7 Effective Tips to Build Your Personal Branding

Tip 1. Who You Are

Self-analysis is important. Finding your true potential could be extremely cumbersome unless you know who you are and what you can do. Not only this but understanding your area of expertise and the art of presenting your skills before the crowd is equally crucial.

Therefore, prior to starting your journey towards personal branding, assess yourself and see what you are good at and how you can make it useful to others. This helps you decide the niche you will be working on for the next couple of years, if not lifelong.

Tip 2. Identify Your Audience

Once you have decided upon the niche, go through some social media platforms and see who is interested in similar topics. For instance, if you are an educator, check your competitors' creations online and notice the type of people interacting with them. Check their industry, interests, and plans. With this data, creating tailored content that could target a specific audience would be easy.

This will also help you decide on the social media platform to publish your content on to get the maximum reach.

Tip 3. Extensive Niche Research

This is extremely important because the better your creations are, the more audience they’ll attract, and the more online presence and recognition you will have.

With extensive niche research, you can understand every nook and cranny of the industry regardless of the level of expertise you have in it.

While doing the research, check the type of audience it attracts and what type of content people interact with the most.

Tip 4. Publish Something Online

Once you are through with the above three tips, it is now time to publish something online for self-branding.

A few prerequisites you must fulfill before proceeding include:

• Define an Online Name (Pen Name)

Unless you’re willing to apply for jobs and appear for interviews, deciding upon an attractive online (pen) name helps your audience remember you. Some good examples are:

Zoella (Zoe Elizabeth Sugg)

Kathleen Lights (Kathleen Fuentes)

Patrick Starr (Patrick Simondac)

• Get a Logo

Having a logo graphically symbolizes your existence. A good example is that of Nike (although a company), where its logo says it all. Although getting that level of trust and popularity may take a while, it’s never too late to start. Is it?

Important Factors:

1. Make it simple. Too complex or highly cluttered logos are easily forgettable.

2. Let it speak. Your logo design must reflect your niche. E.g., a vector design of a serving plate, a fork, and a knife says it’s about a restaurant.

3. Use one or two colors.

4. Design professionally. Hire a professional logo designer if budget is not a constraint. However, the best and cheapest (free) alternative is Canva, which offers tons of options.

• Cover multiple platforms.

If you’re planning for written content, consider using Google’s Blogger, which is free. In addition, you can publish on many other free portals and use their links in your email footers, resume, and while replying to users on Quora or Reddit. For videos, create a YouTube channel (learn how to create a YouTube channel from here, and how to monetize your YouTube channel from here). You must also publish videos on Instagram, TikTok, and other similar platforms for more reach.

Tip 5. Build a Social Media Presence

Use your pen name to create accounts on LinkedIn and X (formerly Twitter) and follow some influential personalities from the same niche. Invest some time in their posts and observe how they interact with their fans and followers. You can even try to give input and see how others react.

Next, populate your social media accounts with a similar type of content, and do not forget to use your logo wherever possible. This will give you recognition.

Tip 6. Build a Social Network

A social network is not always online. Attending gatherings and events gives you more recognition compared to web platforms. Although you may need to invest a few hours a week, a community where you can interact with people face-to-face makes every minute of your time worthwhile.

Once you become friendly enough with like-minded people and influencers you admire, connect with them online to increase your web network.

Tip 7. Request for Recommendations

After connecting with people on social media, you can request them for endorsements and recommendations to decorate your online profile, eventually significantly participating in building personal branding.

This will impress potential buyers and recruiters (if applying for jobs), and can even encourage brands to hire your services for sponsored content.

Part 3. Best Tool to Build a Powerful Personal Brand on Social Media

While the above tips are sufficient for building a personal brand, using an efficient AI-powered tool like BlipCut Video Translator expedites the personal branding process and helps you succeed comparatively sooner.

Key Features

• Web-based Solution

• Built-in Screen Recorder

• AI-powered Text-to-Speech Converter

• AI-powered Transcriber

• AI-powered Subtitle Creator

• AI-powered Lip Synching

• 130+ Language Support

• AI-powered Video Translator

• AI-powered Audio Translator

• AI-powered Voiceover Creator

On the journey of building a personal brand, you need videos in multiple languages to capture a range of audiences from all parts of the globe. The following steps explain how to use BlipCut Video Translator to translate videos in a few minutes:

• Step 1. Upload the Video

  Click this link. Click Video Translator.

  

  
  

  Click Upload File(s). Upload the video.

  

• Step 2. Define Translation Settings

  Set the original language. Choose the output language. Click Instant Voice Clone. Click Translate.

  

• Step 3. Customize Subtitles

  Make required changes to the transcription and adjust timestamp bars.

  

  Click Subtitles. Use the available options on this BlipCut’s interface to customize the subtitles' appearance to match your brand theme.

  

• Step 4. Export and Download

  Click Export. Enter a name and select the correct options. Choose Video (.mp4). Click Export.

  

  Click Download.

  

Part 4. FAQs on Personal Branding

• Q1. What happens if I don’t use personal branding?

  A1: You will stay generic. Without personal branding, you will have to introduce yourself with each piece of published content, and you will never get global recognition.

• Q2. How do I choose a good logo?

  A2: A good logo reflects vision and niche. For instance, a hut symbol will show your lodging business or hotel industry, etc.

• Q3. What are the 7 pillars of personal branding?

  A3: Follow the 7 tips above to understand the most effective pillars of personal branding.

• Q4. What is an example of an individual brand strategy?

  A4: You can check Aliza Kelly’s website to understand how personal branding works.

Conclusion

Building a personal brand takes time. Things become easy when you research before choosing a trending niche or product. Next, you must remain consistent and produce quality content/material. While BlipCut Video Translator plays a vital role, using it effectively helps get influential outputs for smooth personal branding.